The customer interactions that occur during product discovery are incredibly valuable, not only for product managers, but also to product marketers. These precious interactions can reveal a treasure-trove of customer insights. When it comes to product discovery, it pays for the two product leaders to work together.
Read MoreMay’s BPMA theme is “Who is your user?”. It is critical to understand who is ultimately using your product and what matters to them in the process of using it. This means that an important area of your expertise is knowing how to identify, capture and share this customer knowledge.
Read MoreA guide for product managers and marketers looking to begin/improve on their personas. Personas can be a daunting task and while there are lots of guides for how to build personas, there aren’t many with specific examples to use as a jumping-off point or as a layer.
In this post, we’ll look at the key types of technology adopters identified in Everett Rogers’s “Diffusion of Innovation” and popularized in Geoffrey Moore’s “Crossing the Chasm”, before exploring how each group represents a “unique physiographic profile - a combination of psychology and demographics that makes its marketing responses different.” As such, they form a great basis for personas, with a few modifications.
Read MoreAs a product manager; you sometimes have to make decisions with limited data. The most accurate method to evaluate your conversion funnel is to get data directly from your customers’ behavior. This article introduces a tool that will help you make better decisions with customer data.
Read MoreThe fundamental job of a product manager is not to just deliver what customers ask for, but instead to identify their true unmet needs and find ways to meet them — even if their customers don’t know what their needs truly are. Find out how in this BPMA blog post!
Read MoreA productive relationship between Product Management and User Experience ensures the development of a great product - that supports your company’s mission. Learn more about how to develop and nurture this relationship from two of Bostons PM and UX leaders.
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