Product Discovery applies techniques well suited to AI capabilities such as User Journey Mapping, Predictive Analysis, and Idea Clustering. The product manager must quickly apply these and similar techniques to prioritize ideas that have the best chance of delivering value and continue to do so at a sustainable and improvable pace. If you’re not accelerating your Discovery process already, you’re falling behind your competition. Artificial intelligence will give you the capability to more rapidly evaluate new ideas.
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What is creativity? Why should you care? You may wonder whether or not you are creative or if creativity is only for certain people. Are certain people born with those creative talents or did they learn to be creative throughout the years? Let’s find out.
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What is a data product manager? Data product managers specialize in data to create products. As online businesses produce tons of data in their day to day operations, working with data can be a differentiator. Read this article you want to know more about how to excel as a data product manager.
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The fundamental job of a product manager is not to just deliver what customers ask for, but instead to identify their true unmet needs and find ways to meet them — even if their customers don’t know what their needs truly are. Find out how in this BPMA blog post!
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Want to learn about what product managers need to know when managing a product that uses cryptocurrency and blockchain?
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Earlier this year, BPMA conducted research into the state of, and impact of diversity, equity and inclusion on product teams. This is the first in a short series of blog posts on Diversity, Equity & Inclusion (DEI) in Product. First, we will explore the impact of DEI on the workplace overall.
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Set yourself, and your new team, up for success by focusing on the right things from day one. As a new Product Manager, asking the right questions can help you learn about your organization, product, and the team quickly and reduce the uncertainty we all feel when joining a new organization.
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