Product Discovery applies techniques well suited to AI capabilities such as User Journey Mapping, Predictive Analysis, and Idea Clustering. The product manager must quickly apply these and similar techniques to prioritize ideas that have the best chance of delivering value and continue to do so at a sustainable and improvable pace. If you’re not accelerating your Discovery process already, you’re falling behind your competition. Artificial intelligence will give you the capability to more rapidly evaluate new ideas.
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What is a data product manager? Data product managers specialize in data to create products. As online businesses produce tons of data in their day to day operations, working with data can be a differentiator. Read this article you want to know more about how to excel as a data product manager.
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The fundamental job of a product manager is not to just deliver what customers ask for, but instead to identify their true unmet needs and find ways to meet them — even if their customers don’t know what their needs truly are. Find out how in this BPMA blog post!
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In the first part of this two-part series, we covered the fundamentals of why storytelling is so important for product managers in a variety of situations. In Part II, we talk about creating your story arc and making your story exciting and compelling for your audience. Get ‘the full story’ about storytelling in Part II of this series!
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Climbing up the career ladder is a years-long process, and everyone’s path is different. Boston Product Management Association (BPMA) offers a number of ways for product managers to engage in activities that can make a big, positive impact on their careers, and position them well within their organization to make the jump to more senior positions.
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What do job seekers in product management need to know about how to find opportunities, how to do well in an interview, and what’s the current job market trends?
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Want to learn about what product managers need to know when managing a product that uses cryptocurrency and blockchain?
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Earlier this year, BPMA conducted research into the state of, and impact of diversity, equity and inclusion on product teams. This is the first in a short series of blog posts on Diversity, Equity & Inclusion (DEI) in Product. First, we will explore the impact of DEI on the workplace overall.
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Set yourself, and your new team, up for success by focusing on the right things from day one. As a new Product Manager, asking the right questions can help you learn about your organization, product, and the team quickly and reduce the uncertainty we all feel when joining a new organization.
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BPMA, Boston’s leading community for product managers and product marketers, today announced the results of its Diversity, Equity, and Inclusion (DE&I), survey. Learn more about the current state of our industry.
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Looking to start your PM career? Read about suggestions that tells you are on the right path towards your first product management role.
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Much like an enthusiastic and determined hiker goes about clearing a usable trail through a forest, a skilled and insightful technical team member can size up the day-to-day business operations at their growing organization and seize opportunities to suggest product and other improvements that ultimately land them in an influential product management role.
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Product management in both these segments is largely similar in terms of prioritization, knowledge and skills. Both sets of PMs will relate to the same product jokes that are circulating around. However, there are some key differences between the two and understanding these differences can help PMs easily master these segments.
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Effective product managers keep everyone in the organization informed, and aware of the status and success of their product. This fine art of managing up makes for successful product managers, organizations, and products.
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So, what is the CoK? It is the idea that you are so steeped and experienced in a topic, it becomes difficult to communicate and share your knowledge with others. It is difficult to imagine what it would be like to lack that knowledge.
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What your product is worth – its value – and what you realize through pricing can vary wildly. Closing that gap and selling based on value requires several tools and skills as the customer goes through their buying journey. For the March 2021 BPMA Product Executive Forum (PEF), the group tackled these issues sharing tactics that work and those that fall short.
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Pricing is a team sport led by product managers.
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