What your product is worth – its value – and what you realize through pricing can vary wildly. Closing that gap and selling based on value requires several tools and skills as the customer goes through their buying journey. For the March 2021 BPMA Product Executive Forum (PEF), the group tackled these issues sharing tactics that work and those that fall short.
Read Moreby Jeff Foley – A product marketing function is responsible for all outward communications about the product offering. Whether it’s guiding content creators, generating a story for sales, or translating developer-speak into business terms, you’re at the nexus of an array of cross functional activities.
Read Moreby Ellen Gottesdiener – The Product Canvas can help address a number of challenges as you transition to a product-centric organization. You may want to take a step back to rethink your product strategy.
Read Moreby Charu Manglani – Artificial Intelligence (AI) has invaded nearly every sphere of our lives. It is the hidden force of math suggesting the best route on google maps or what to watch on Netflix and Amazon Prime Video.
Read Moreby Scott Hilton – On October 11, 2019, the Product Executive Forum(PEF) held another well attended meeting. This month’s topic was product launches. Many thanks to Steven Veneman and Julius Francis of Juniper Networks for serving as awesome hosts. According to research from Robert G Cooper only 1 in 7 product launches succeed.
Read Moreby Daniel Shenfeld – What’s so transformative about artificial intelligence (AI), anyway? Artificial intelligence (AI) is regularly breaking new ground, from DeepMind’s AlphaGo Zero teaching itself to play Go and beating human champions to text-generating algorithms so powerful that their creators at OpenAI decided not to release them publicly for fear of malicious use.
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