Reading the economic news can be unsettling these days: high interest rates; inflation; layoffs. It sends a shiver down your spine! As a Product professional, what does this all mean for you and your career? Find out in this post.
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What is creativity? Why should you care? You may wonder whether or not you are creative or if creativity is only for certain people. Are certain people born with those creative talents or did they learn to be creative throughout the years? Let’s find out.
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Many books have been written about product positioning, and it is a common term in the product manager or marketer’s vocabulary. However, April Dunford wrote her 2019 book, “Obviously Awesome” to address a problem that she still sees in product positioning: there is not much guidance available on how to actually do it!
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As a product manager; you sometimes have to make decisions with limited data. The most accurate method to evaluate your conversion funnel is to get data directly from your customers’ behavior. This article introduces a tool that will help you make better decisions with customer data.
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In product management, there is almost always a focus on the initial sale; the specifications, features and benefits that will help close the deal. Those are important – but should not displace the consideration of later stages in the customer journey. It could make all of the difference in how your customers remember your product.
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What is a data product manager? Data product managers specialize in data to create products. As online businesses produce tons of data in their day to day operations, working with data can be a differentiator. Read this article you want to know more about how to excel as a data product manager.
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The fundamental job of a product manager is not to just deliver what customers ask for, but instead to identify their true unmet needs and find ways to meet them — even if their customers don’t know what their needs truly are. Find out how in this BPMA blog post!
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With so many options in the market, it has never been easier for customers to leave a product or service they currently use for another service so long as the product or service solves their needs. Customer loyalty is very difficult to achieve, thanks to the internet. Learn competitive analysis to win your customers.
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In the first part of this two-part series, we covered the fundamentals of why storytelling is so important for product managers in a variety of situations. In Part II, we talk about creating your story arc and making your story exciting and compelling for your audience. Get ‘the full story’ about storytelling in Part II of this series!
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Human brains are wired for stories — it is how our memory works. Our brains are made for capturing experiences and emotions instead of facts and figures. As a product manager, utilizing storytelling techniques will make your ideas more memorable and resonant with your audience. Learn how in this multi-part series!
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April 8, 2022 was the date that BPMA presented its 108th Product Executive Forum on the ninth anniversary of the founding of the PEF. The presenter, Neil Baron, offered an insightful and informative presentation on the topic of business alliances, and how best to plan for their success. In this post, we recount the high points of his presentation as well as input from and reactions to the presentation by forum participants.
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Artificial intelligence (AI) is the ability of machines and robots to do tasks just like humans. It is artificial since it is man made as opposed to human intelligence, which is natural. These products have the capability to do work autonomously without human intervention. That can be a good thing because humans can then just rely on these machines to do mundane tasks so that they can do other things like spending more time with their families. However, with great power comes great responsibility. Having machines with artificial intelligence has its ups and downs.
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Climbing up the career ladder is a years-long process, and everyone’s path is different. Boston Product Management Association (BPMA) offers a number of ways for product managers to engage in activities that can make a big, positive impact on their careers, and position them well within their organization to make the jump to more senior positions.
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What do job seekers in product management need to know about how to find opportunities, how to do well in an interview, and what’s the current job market trends?
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There are many tools available to Product Managers to collect, analyze, and display product data. This post presents the thoughts of three product leaders as they discuss the best analytics tools and how to use them in the most effective manner.
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Are you a product manager faced with the challenge of responding to a CEO request, and doing so without derailing your product roadmap? In this post, you will read about techniques that will enable you to respond to the CEO's request in a manner that preserves resources, and maintains your commitment to product strategy, priorities, and customer requirements.
Want to learn about what product managers need to know when managing a product that uses cryptocurrency and blockchain?
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2021 has been something to get through with hopes for better times, as well as, an opportunity for change. What will 2022 bring? More of the same or the unexpected?
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Earlier this year, BPMA conducted research into the state of, and impact of diversity, equity and inclusion on product teams. This is the first in a short series of blog posts on Diversity, Equity & Inclusion (DEI) in Product. First, we will explore the impact of DEI on the workplace overall.
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Set yourself, and your new team, up for success by focusing on the right things from day one. As a new Product Manager, asking the right questions can help you learn about your organization, product, and the team quickly and reduce the uncertainty we all feel when joining a new organization.
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