We operate in markets that are insanely crowded, and struggle to reach customers that are completely overwhelmed with choices. In this talk, guest speaker April Dunford, is going to show you how smart product positioning can unlock growth by making your offering obviously awesome. This talk will teach you a positioning methodology with examples of how other early stage startups shifted their positioning to dramatically increase revenue growth.

April Dunford is a consultant and author who helps companies make complicated products easy for customers to understand and love. She is a globally recognized expert in Positioning, having launched 16 products across her 25-year career running marketing, product and sales teams at a series of successful startups. She is the author of the best-selling book Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy it, Love it.

www.aprildunford.com